tim hortons

Canadians tacitly accept ‘Rim’ and ‘Win’ as a rhyme for 32nd year in a row

I wrote this piece for the Beaverton online.

The two extra R's can't save you now.

The two extra R's can't save you now.

Here's an excerpt:

In 2018, Tim Hortons will give away over six hundred free prizes valued at five thousand dollars or more, all while using one slogan valued at five dollars or less. The slogan joins the long list of other bad things Canadians have accepted with a tepid shrug including; Canadian Tire money being legal tender, the first-past-the-post electoral system, and René Angélil essentially making Céline Dion a child bride.

Read the full piece here.